Via the mapping of customer need view, function view and characteristic view, the customer-drive model for mass customization is structured, combining the customer need with the production data.
通过引入客户需求域和模块特性参数域,把客户需求与产品数据关联,并进行客户需求视图、功能视图和特性视图的映射,建立了大批量定制的客户驱动模型;
The model is based on the customer value as well as their structures and drive factors, and competitive advantage, customer satisfaction and customer loyalty are the middle variable of the model.
模型主要以顾客价值各构成及驱动因素和基于顾客行为的企业竞争优势为基础,以顾客满意和顾客忠诚为中介变量。
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